Engagement Proposal · Atlas Consulting · 2026

Farès Chmait × Atlas Consulting
Client Acquisition Engine

A done-for-you outbound engine that books you into rooms — keynotes and training days — across two channels and two languages. You speak and take the calls that matter; the lists, copy, sending, booking line, and clipping all run without you.

Done-for-you Cold email + LinkedIn EN + FR · Canada + US Performance-based

The Objective

Booked into rooms on purpose — not by accident.

You filled fifteen years with 10,000 people a year when a team was sending the emails. This rebuilds that motion deliberately — an engine that books keynotes and training days, with you on stage and the machine behind you. The room was always your best salesman; we stop waiting for it to happen by accident.

Built on the proof you already have — 36 years, two universities, six languages across twenty countries — and the model where every booked room pays three times: revenue on the floor, five to eight pieces of content, and an audience that lands on your list.

What We Run

A complete booking engine, run for you.

Everything below is built, run, and managed on your behalf — configured to your market, in both languages.

Two-Channel Outbound

Cold email on dedicated, warmed sending domains kept away from your main address, and LinkedIn outreach through HeyReach — connection-led, peer to peer, no pitch in the request. Both built to book rooms; every CTA is a 15-minute fit call into your booking line.

Four-Segment Targeting

Lists built in AI-Ark against the four buyers who book rooms: HR & L&D directors, CHROs and VPs of People (mid-market and up), event / conference / association organizers, and sales & executive leadership teams. English and French, Canada and the US.

The Booking Line

Two doors — Corporate Training and Individual Programs — a hard multiple-choice gate, and a calendar that books itself for the qualified. Answers outside the fit are rerouted into your course and newsletter, never refused.

Content Flywheel

Every room recorded and clipped into five to eight pieces, distributed to LinkedIn each week. The clips warm the next round of outreach inside the buyer’s own feed.

Qualified Calls Only

Every lead is verified and qualified before it reaches your calendar. You only ever take a fit call with a real, budget-holding buyer — and you close the way you already do best.

You speak, teach, and take the calls that matter. The lists, copy, sending, inbox, booking line, and clipping pipeline all run without you.

What You Get

The full engine, pointed at your calendar.

The Engine

  • Cold email + LinkedIn live across four segments
  • Booking line built, gated, and self-scheduling
  • Qualified fit calls booked to your calendar
  • Weekly reporting on opens, replies, and calls

Built for Farès

  • Bilingual — EN + FR, Canada + US
  • The four room-buying segments
  • Two-door booking line + non-fit reroute
  • Clips from every room, posted weekly
  • The multiplier — applications clustered by employer

What Stays Off Your Plate

  • No list-building, copywriting, or sending
  • No inbox or booking-line admin
  • No clipping, editing, or posting
  • You speak, teach, and take the fit calls — that’s it

The Engagement

Built in three weeks. Live by month two.

SetupWeeks 1-3

Foundation stood up.

Sending domains provisioned and warmed, your LinkedIn connected to the sequencer, lists built and verified across the four segments (EN + FR), copy approved by you, and the booking line stood up. Nothing sends until it’s clean.

SendingMonth 1-2

The calendar starts filling.

Cold email and LinkedIn live across the four segments, every CTA booking into your line. Qualified fit calls land on your calendar, with weekly reporting throughout.

Review & Scale~Day 50

Double down on what’s working.

We review what’s converting and decide the final stretch together — lean into the winning segment or channel, and scale toward the room volume the engine is built for.

Exit ramp. If after the first month of sending it’s clearly not the right fit, you can step off — no obligation to finish the term.

Investment

$6,000 / month
+ $2,000 one-time setup · $200 per qualified fit call that shows up · 3-month engagement with exit ramp
Everything is run for you — no software to buy or manage. You speak and take the calls; the engine is ours to run.

Next Steps

Three steps to live.

  1. Approve the termsConfirm the engagement and the terms — we turn it into a short written agreement.
  2. Quick alignmentLock the umbrella name and positioning, confirm the four segments, one copy-approval round, and the two booking-line doors.
  3. Sign & kick offInfrastructure build starts immediately. First sequences are live within roughly three weeks, and fit calls follow.
Ready when you are — reply to lock your kickoff window. We build it so you own it.
Atlas ConsultingPrepared by Atlas Consulting for Farès Chmait · Confidential · Do not redistribute